Sunday, November 6, 2011

Dutch Fashion Awards 2011

Last night the fifth edition of the Dutch Fashion Awards was held. It was the third year in a row that the award show took place in The Hague. (The first two years the celebrations were in Amsterdam). And not in just your ‘usual’ location…. No, the big church is a perfect decor for such a glamourous event!

The dress code was black tie. Although it seemed that there was some unwritten rule that one should wear sequins… there were sequined dresses everywhere! Or maybe it was just because everybody is looking forward to the holidays? It didn’t matter, I love sequins!

Hostess for the evening was Lauren Verster, who followed in the footsteps of Hanna Verboom. She wore Viktor & Rolf, resulting in a big applause. Later she changed into a little chiffon ‘number’.

After a few glasses of Champagne, the show started with a breathtaking performance by singer Hadewych Minis. A true revelation…

Then, the director of the Dutch Fashion Foundation Angelique Westerhof welcomed the foreign jury as well as all of the guests. She looked stunning in an orange dress (very appropriate I would say, considering the country) by Greek designer Angelos Bratis.

The first fashion show by last year’s winner Iris van Herpen, was followed by shows of the 5 nominees: Erik Frenken, Conny Groenewegen, Marcha Hüskes, Joline Jolink and Hyun Yeu. I have to say, it must have been hard for the jury to compare these designers. They showed everything from casual to extravagant pieces, from classical to very innovative… menswear, womenswear… but in the end someone did stand out. Wanna know who?

The International Fashion Incubator Award 2011 was won by Conny Groenewegen… who also won the big prize of the night: the Mercedes Benz Dutch Fashion Award, a big honor and… the € 25.000 check! According to the jury her collection showed “a perfect balance between traditional craftsmanship and innovation”.

The South Korean Hyun Yeu won the Dutch Fashion Incubator Award 2011 with his menswear label Ado Les Scents, giving him the opportunity to sell his clothes in Dutch department store chain De Bijenkorf. A choice that made some of the male guests very happy! Dutch stylist Giovanni told me he will definitely buy one of Hyun Yeu’s jackets as soon as it hits the stores.

Among the guests was the cream of the crop of the Dutch fashion industry, many designers, such as the twins Spijkers & Spijkers, Bas Kosters, Django, local and foreign press, foreign buyers, PR agencies, etc.etc.

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