Friday, August 10, 2012

Firenze4Ever, 5th edition

Firenze4Ever, the most important fashion bloggers event on the globe was held for the 5th time last june! Luisa Via Roma the on- and off line luxury fashion retailer in Florence sure knows how to throw a party and how to create a lot of buzz.

There were bloggers from all over the world (incl. China, Australia, the US) as well as international designers, models, photographers... Just to name a few: Chiara Ferragni from The Blonde Salad, Andy Torres from Style Scrapbook, Myakuo from Haibao, Wendy Nguyen, Zanita, Bag Snob, Fashiolista, Josie Loves and many more!

The crowd in Florence went crazy.... they stood in front of the store for hours, watching everybody who went in and out. At a certain point the rumour went around that Madonna was going to visit the store... so even more people arrived (as you can see on the photos).

But what Firenze4Ever was really all about: famous bloggers who got the opportunity to create their own fashion shoots, depicting the Fall/Winter 2012-2013 collections, using models, make-up artists, hairdressers and photographers all provided by Luisa Via Roma! What a brilliant idea by owner Andrea Panconesi!

On the photos shown here, you can see among others the ladies from Haibao, Josie Loves, Andy Torres, Zanita, fashion designer Rosita Missoni, Luisa Via Roma employee Kerima, Dutch designers Conny Groenewegen, Franciscus van Benthum and Ralph Vaessen.
(Oh and me, without make-up. I know... what was I thinking?!)

For more information on the event, please visit:

To see my photos of the closing party:

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