Last thursday I attended one of The Milan Breakfasts, organised by Design Academy Eindhoven and the dutch institute for design and fashion, Premsela. The subtitle on the invitation was promising: coffee, croissants and conversations about design. And in fact it turned out to be a very interesting morning!
The Milan Breakfasts were a series of three discussions, held during the Salone del Mobile. The subject on thursday was 'trust'. Why do we - consumers - trust that the products that we buy will work? How can a manufacturer gain our trust? By using the 'right' designer? Or is it just about marketing and PR? Or maybe about quality and authenticity?
The insights were too many to mention. But you can check it out for yourself on: http://www.designacademy.nl/SaloneMilan2011/News/tabid/1840/articleType/ArticleView/articleId/339/TRUST-this-breakfast-the-milan-breakfasts.aspx
Besides the conversations, the people were interesting as well!!! A really arty farty crowd, wearing vintage and original accessories.
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