Sunday, October 8, 2017

Vogue Fashion Festival 2017 Amsterdam

After London and Paris, it was finally Amsterdam's turn to host the Vogue Fashion festival. Ever since I read about the first Vogue festival in London in 2012, I've been dying to go! This weekend I attended the first Dutch edition, held at the luxurious Amstel Hotel.

As brand manager Hante Anema explained, when Vogue organizes an event, any event, it's meant to be larger than life. And in fact it was! The team of Vogue Netherlands came up with an amazing programme, with inspirational debates, interviews, workshops, lectures and styling advice.

The line-up included fashion designers Viktor Horsting & Rolf Snoeren, (Viktor&Rolf), Claes Iversen, Jan Taminiau, Dean & Dan Caten (Dsquared2), stylists Monica Rose, Meredith Koop (Michelle Obama's stylist), models Rose Bertram and Marjan Jonkman, journalist Milou van Rossum, influencers Negin Mirsalehi, Anna Nooshin and Linda Tol and many more.

The festival kicked off with a warm welcome by Editor in Chief Vogue Netherlands Karin Swerink, followed by "Fiona in bed with Viktor & Rolf'" (and Rolf's dog Zwaentje). Fashion Features Director Vogue Netherlands and renowned fashion journalist Fiona Hering did a really good job at making them feel comfortable. With her sense of humor and laidback personality she was able to get them in a rare, talkative mood. Another fun interview was the one she did with Dean and Dan Caten.

However, to me the highlight of the festival was meeting the Vogue directors, editors, stylists, brand & event managers! Learning more about their diverse backgrounds, passions, drive, do's & don'ts was very enlightening. During a speeddate session they gave us all the inside information about working at Vogue.

Last but not least, I got a complete makeover... hair, makeup, nails, the works! My hair was done by Ruben for Rob Peetoom, makeup by MAC Cosmetics, nails by Essie. I really liked the result. (Hence the various pictures.) Good job Vogue Nederland; I am already looking forward to next year!

Coffee by Vascobelo;
Champagne by Mo√ęt & Chandon;
Food by Amstel Hotel;
Flowers by LM Flower Fashion.

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