Y'am Capri

Y'am Capri is a beautiful fashion brand and store on the island of Capri. Owner Valeria de Gregorio, who was born and raised in Capri, designs everything herself. She chooses the colors, the fabrics and all the intricate details. It's the epitome of luxury if you ask me. In fact, her (jet-set) clients travel to Capri from all over the world. 

The flagship store in Capri is tiny, but packed to the max with gorgeous pieces. I always feel like a kid in a candy store when I'm there! Valeria sells her famous Hellenuccia bags, jewelry, luxury resort wear and everything in between. She uses handmade techniques, local artisans and sustainable fabrics to produce her clothing line.

But besides the beautiful clothes and accessories, it's Valeria's hospitality that is unmatched! Last time I was there, she and her mother insisted on getting a cup of coffee for me (at the nearest bar). They were so sweet!! I have to say, in this day and age I prefer shopping at small, local shops, rather than spending my money at big international chains.

Whenever I'm wearing my Hellenuccia bag, it always transports me back to Capri! It reminds me of my wonderful holiday, of this beautiful island, of Italy, of Valeria and her lovely shop. And the funny thing is, I always get so many compliments from men and women, young and older people, fashionistas, etc. Y'am Capri has a universal appeal.

Next time you visit Capri, you must stop by her shop! In the mean time, you can take a look at her website and order online.

Y'am Capri
Via Madonna delle Grazie 7
80073 Capri (NA)
Italy
Website: Y'am Capri